It's like a mini-CRM (customer relationship management),
sales force management, project management,
and customer support management (trouble ticket system)
all in one

This app was created for the small service company or team
that thinks they need SalesForce.com, but they just can't bear the thought of the complexity or expense.
Instead, they want something simple, intuitive, integrated, and cost-effective,
that unifies them as a team merely because they each have a phone.